American Film Market
We went to AFM for a crash course on pre-sales, marketing, and distribution.
The big take away? Attending AFM was great as participant observation, but not for trying to sell your own films. We had a lot of great discussions with fellow attendees and got the lay of the land for indie film production and pre-sales and got a better sense of how to talk with industry professionals about our work. When it’s time to sell a film at AFM, it’s essential to get a sales agent.
For more lessons learned as a writer and anthropologist at AFM check out my (Carylanna’s) first impressions. After reading the post on LinkedIn, AFM’s Managing Director, Jonathan Wolf called to follow up on some of my observations and questions. He shared some great insights which I summarized our conversation here.